Transforming Smallholder Production: Sustainable, High-Quality, Natural Ingredients for Global Markets

Background

Food and cosmetic products depend heavily on a diverse range of natural ingredients cultivated by hundreds of millions of smallholder farmers in developing nations. While public and private institutions invest substantial resources to support these communities and ensure sustainable supply chains, interventions are often fragmented and complex.

Our approach improves and scales these critical supply chains  by aligning the interests of the private sector, nonprofits, philanthropies, and development agencies. We harness the innovation, expertise, and resources of all stakeholders to enhance both business performance and development outcomes.

Mission

Our mission is to enhance smallholder incomes, environmental conservation, and local value addition

impact

Since launching in 2019, PNI has established partnerships that build the capacity of smallholder farmers, supply artisanal equipment and safety gear, meet organic and other certifications, develop traceability systems, establish large scale factories, installing circular innovations, develop new product ranges, and expand trade across borders. 

in project partnerships established
Smallholder farmers benefiting from partnerships
Approach

We collaborate with more than 400 international businesses to identify high-potential natural ingredients that also impact social and environmental challenges in producing countries. We then establish partnerships to convene the right stakeholders, advancing our mission.

International businesses
Civil society organizations and government agency contacts
Partnership Highlights

Koster Keunen

Koster Keunen

Beekeeping in the West African Region

6 stakeholder partnership to scale up traceable supply chain, install hives and safety equipment, organic certifications, build capacity of local organizations, and train farmers on beekeeping best practices.  The project improves smallholder incomes, landscape biodiversity, and conservation of wild bee populations.

Koster Keunen

Beekeeping in the West African Region

6 stakeholder partnership to scale up traceable supply chain, install hives and safety equipment, organic certifications, build capacity of local organizations, and train farmers on beekeeping best practices.  The project improves smallholder incomes, landscape biodiversity, and conservation of wild bee populations.

Kawacom and ECOM

Kawacom and ECOM

Organic Coffee and Sesame in Uganda

5 stakeholder partnership to scale up traceable supply chains, organic certification, and providing farmer capacity building.  The project improves smallholder income and environmental conservation.

Kawacom and ECOM

Organic Coffee and Sesame in Uganda

5 stakeholder partnership to scale up traceable supply chains, organic certification, and providing farmer capacity building.  The project improves smallholder income and environmental conservation.

Exotic Epz Ltd

Exotic Epz Ltd

Macadamia in Kenya

5 stakeholder partnership scaling up traceable supply chain, installing a new processing capacity, and providing farmer capacity building.  The project improves smallholder income and significantly improves the quality and efficiency of locally processed macadamia nuts.

Exotic Epz Ltd

Macadamia in Kenya

5 stakeholder partnership scaling up traceable supply chain, installing a new processing capacity, and providing farmer capacity building.  The project improves smallholder income and significantly improves the quality and efficiency of locally processed macadamia nuts.

Yolélé Foods

Yolélé Foods

Fonio in Mali

6 stakeholder partnership establishing new traceable supply chains, farmer capacity building, and processing of whole grain fonio.

Yolélé Foods

Fonio in Mali

6 stakeholder partnership establishing new traceable supply chains, farmer capacity building, and processing of whole grain fonio.

The Savanah Fruits Company

The Savanah Fruits Company

Organic Shea in Ghana and Côte d’Ivoire

5 stakeholder partnership installing community based processing centers, organic and fair for life certification, enhanced digital traceability, and capacity building. The project scales up handcrafted shea butter production improving women’s group income, environmental conservation, and circular processing.

The Savanah Fruits Company

Organic Shea in Ghana and Côte d’Ivoire

5 stakeholder partnership installing community based processing centers, organic and fair for life certification, enhanced digital traceability, and capacity building. The project scales up handcrafted shea butter production improving women’s group income, environmental conservation, and circular processing.

Burt’s Bees

Burt’s Bees

Beekeeping and Shea in Ghana

7 stakeholder partnership introducing beekeeping to shea processing women’s groups. Provision of hives, honey processing centers, safety equipment, shea processing center, and capacity building. The project scales up shea, honey, and wax production while improving incomes of women groups, environmental conservation, circular processing, and biodiversity.

Burt’s Bees

Beekeeping and Shea in Ghana

7 stakeholder partnership introducing beekeeping to shea processing women’s groups. Provision of hives, honey processing centers, safety equipment, shea processing center, and capacity building. The project scales up shea, honey, and wax production while improving incomes of women groups, environmental conservation, circular processing, and biodiversity.

PNI was instrumental in raising significant funding to support SheKeeper, one of our flagship sustainability initiatives for Burt’s Bees Global Supply Chain Investment Program. They supported the partnership scoping and implementation every step of the way, proposed creative solutions to each challenge and were always efficient and timely with their deliverables. It is an honor to partner with PNI to drive multistakeholder collaboration in natural ingredient supply chains

Shannon Hess
Director - Responsible Sourcing at The Clorox Company

PNI supports with a wide variety of important activities including fundraising, reporting, product development, and sales. We are always finding new ways to partner together

Jane Maigua
Jane Maigua, Managing Director at Exotic EPZ

PNI really helped us to understand and action partnerships with international organizations and donors in West Africa. They are quick in their process and focused on success

Phil Teverow
Co-founder and CEO at Yolélé Foods

PNI helped us to initiate and scale up sustainable sourcing activities in several African countries. They are quite effective and we are always looking for new ways to partner together

Juliet Wiebe-King
VP of Sustainability and Product Development at Red River Foods

PNI helped us to scale up our sustainable supply chains in Uganda. They are quite efficient with fundraising, MEL, and reporting activities. We look forward to developing new partnerships together

Merick Oluka
Sustainability Manager at Kawacom

PNI supports with a variety of activities including fundraising, supply chain, and sustainability program development. They have some great experience at the intersection of export business and development projects

Imran Moten
Founder and Group Managing Director at Kupanda Ltd
Cross Collaboration and Learning

While we maintain strict confidentiality of our partners and their supply chains, we leverage our broad and in-depth experience to promote best practices across our portfolio.

PNI supports project development and implementation across a diverse range of natural products including:

baobab
beeswax
cashew
cocoa
coffee
essential oils
fonio

honey
macadamia
marula
moringa
palm
sesame
shea

Services

Our bespoke model leverages stakeholder resources to maximizes funding towards mission objectives. We provide a comprehensive strategic framework for each partnership and fill any gaps in service provision to ensure success.

Fees

Supporting smallholder supply chains is challenging and often underfunded work, even for large companies. At PNI, we collaborate only with stakeholders that align closely with our mission, viewing ourselves as partners and sharing risk. Our fees are heavily heavily weighted as a percentage of the value created and clearly defined deliverables.

  • Technical proposals
  • Budgeting and cost analysis
  • Work Planning
  • Environmental mitigation plans
  • Partner financial agreements
  • Development contract negotiation
  • Monitoring, learning, and evaluation
  • Activity and financial management
  • Reporting and communications
  • Traceability system advisory
  • Processing and co-packing partnerships
  • Nonprofit partnership agreements and management strategies
  • Sustainability programs and strategies
  • New product development advisory
  • Buyer supplier partnership agreements
  • Sustainability communications
  • Sales enablement and marketing support
Team

We understand diverse stakeholder perspectives and know how to quickly find critical points of alignment.

Joseph Funt

Founder and Head of Multi-Stakeholder Strategy

Joseph Funt

Founder and Head of Multi-Stakeholder Strategy

Mr. Funt launched PNI in 2019 and has successfully structured partnerships that produce, process, and export beeswax, cashew, coffee, fonio, honey, macadamia, palm, and shea products from Africa to international markets.  Prior to PNI, Mr. Funt served as managing director of the Global Shea Alliance www.globalshea.com, a multi-stakeholder association that promotes industry expansion, sustainability, and quality for an African tree crop with global consumption in food and cosmetics.  African exports doubled during his tenure resulting in the creation of 2 million jobs for women processors and $100M USD annual income in producing communities.   Mr. Funt has more than 20 years of experience in the United States, Europe, and West Africa with companies, donors, governments, civil society, producer organizations and organizations, and the media.  He studied economics at the University of Michigan and London School of Economics and speaks English and French.

Dr. Christof Walter

Advisor, Supply Chain Initiatives

Dr. Christof Walter

Advisor, Supply Chain Initiatives

Walter has over 15 years of experience working with multinational consumer goods companies on sustainable sourcing strategies, certification and agri-standards, supply chain development, and inclusion of smallholder farmers in commercial supply chains. Dr. Walter started his career at Unilever, where he worked on sustainable agriculture projects worldwide. He developed the company’s industry-leading smallholder farmer engagement strategy and managed a CEO-level collaborative project between Unilever and Oxfam to connect 100,000 smallholders to commercial supply chains. Following Unilever, Mr. Walter has worked on smallholder supply chain strategies and projects for more than 25 crops including coffee, tea, palm, cotton, coconut, mango, and tomatoes. He has worked with food companies like SAB Miller, Kellogg’s, Unilever, and Marks & Spencer, investors and Development Finance Institutions, including KfW, EBRD, Deutsche Bank, and Afrexim Bank, and NGOs and non-profits, including Sustainable Food Lab, Utz Certified, Solidaridad, Cotton Connect, COELACP and the International Trade Center. He speaks English, German, and Spanish. Dr. Walter has studied agronomy, economics and ecology, and has a PhD in horticultural sciences.

John Poor

Lead, Technical Analysis.

John Poor

Lead, Technical Analysis.

Mr. Poor is a business developer and supply chain analyst with over 12 years of business operations experience spanning the pharmaceutical, agriculture, SaaS, and electronics sectors. He specializes in process improvement, supply chain risk and resiliency, and new market development. Mr. Poor began his professional life at Biopolicy Innovations, where he built the sales process and team that turned a start-up tech firm into one of the largest pharmaceutical analytics companies in the United States. After Biopolicy Innovations, Mr. Poor has held a variety of impactful positions, working with Archer Daniels Midland, Cargill, Tate & Lyle, Ingredion, GPC, Primient, and Roquette trade teams during the 2018 232 & 301 tariff crisis and NAFTA/USMCA renegotiations, and acting as the supply chain lead for SaaS and electronic security hardware providers Building 36 and PointCentral during the height of the Covid crisis. Mr. Poor is a registered importer with the FDA, is HACCP certified, and has earned certifications in data and supply chain analytics. He graduated from the Johns Hopkins School of Advanced International Relations with an M.A. in economics and law.

Razi Iqbal

Lead, Economic Analysis

Razi Iqbal

Lead, Economic Analysis

Razi Iqbal is currently a PhD student at the Economics department at University of Michigan, specializing in trade and international economics. He previously worked for the WTO (World Trade Organization) in the economic research division, contributing to projects related to trade disputes, regulations and other economic data. Razi holds a Masters in Economics from The Graduate Institute, Geneva and a BA in Economics from University of Delhi.